As well, the Tech Media publishers have seen a dramatic shift in B2B vendors, who are looking for innovative ways to break through marketing fatigue to attract, connect and engage ever more skeptical and frugal buyers.
The age of Internet fueled buying decisions means that traditional print publications just don't meet buyer or seller needs.
In the recent BtoB magazine article, "Tech Media Evolution a Bellwether", the major technology publishers were examined to understand how quickly the shift to interactive marketing was occurring. Looking at the top three technology publishers:
IDG generated 43% of its revenue from print in fiscal year 2008 and 39% in fiscal year 2009. T…