Thursday, November 18, 2010

Alinean Powers ROI Calculator for Interactive Intelligence Sales Enablement Program

Calculator quantifies return-on-investment of communications-based process automation system from Interactive Intelligence

Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today has developed a new return-on-investment calculator for the Interactive Intelligence sales enablement program.

Interactive Intelligence, a global provider of unified IP business communications solutions, is using the ROI calculator to help its sales team quantify the value of its communications-based process automation system, Interaction Process AutomationTM (IPA).

“The ROI calculator by Alinean has armed our sales team with a consultative tool that helps them shorten the sales cycle and close more deals by giving prospects the business justification they require to invest in IPA,” said director of solutions marketing for Interactive Intelligence, Tim Passios.

The Alinean ROI calculator quantifies for IPA prospects current costs and opportunities based on data associated with their existing business processes. It then calculates potential savings, payback, and other metrics based on IPA’s capabilities. The Alinean ROI calculator is database-driven and can be accessed online or offline. The solution includes a 30-plus page report and summary presentation conveying the quantified value of IPA in CFO terms.

“With two economic downturns in the past decade, buyers are more skeptical and frugal than ever — a trend we call Frugalnomics,” said Alinean chairman and founder, Tom Pisello. “Interactive Intelligence understands this current buying environment and came to us so it could give prospects the quantifiable proof they need to show IPA’s value.”

IPA takes proven Interactive Intelligence applications for unified communications — functions such as routing, presence and collaboration — and uses them to automate and move work through each step of a business process from beginning to end.

IPA includes a graphical authoring tool, a service-oriented architecture, an orchestration engine, a presentation framework, real-time monitoring, and both standard and custom reports.

“We designed IPA to most effectively minimize latency and human error to help organizations dramatically reduce processing time and improve processing accuracy,” Passios said. “Now, combined with the Alinean ROI calculator, potential IPA customers can see for themselves how these benefits will deliver measurable cost savings.”

To learn more about IPA, visit

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