Thursday, September 09, 2010

SaaS Solutions Becoming the Standard for Marketing Solutions

A recent survey conducted by Big Blue Moose, a digital media consulting firm, found that an overwhelming majority of respondents are using SaaS products for their marketing efforts. Of the 105 people who responded to the online survey--72 percent of whom said they were in a marketing function--over half said more than 50 percent of their digital marketing tools were delivered as SaaS.

As with other business units, marketers are turning to SaaS solutions to help reduce the total cost of ownership of their marketing applications, drive cost predictibility and improve scalability / agility.

Read more: Survey finds increased SaaS use in marketing - FierceContentManagement

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