Most important, is that the Leaders indicate the importance of a dialogue with buyers.
Today's buyers are challenged, suffering from Information Overload and Frugalnomics, and are changing buying cycles through Internet fueled decisions. In order to break through, leaders are recognizing the need for smart and engaging value-added content.
The survey highlights this, with Leaders growing investments over laggards in:
- innovative marketing activities around e-platforms;
- engaging clients through social media, and;
- developing custom content.
More information on the study can be found at: