Friday, September 17, 2010

Leaders indicate Growing Investment in Smart Digital Content

The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. Survey results indicate that over the next 2 to 3 years, 67% plan to increase spending on social media, and 64% continue to increase spending on digital and online marketing.


Leaders are growing the digital investments more than laggards, highlighting that growing digital strategies is a substantial best practice of these firms.

 

Most important, is that the Leaders indicate the importance of a dialogue with buyers.

Today's buyers are challenged, suffering from Information Overload and Frugalnomics, and are changing buying cycles through Internet fueled decisions. In order to break through, leaders are recognizing the need for smart and engaging value-added content.

The survey highlights this, with Leaders  growing investments over laggards in:
  1. innovative marketing activities around e-platforms;
  2. engaging clients through social media, and;
  3. developing custom content.
Forward-looking focus on smart, engaging and innovative value-added content is a clear differentiator between leaders and laggards.

More information on the study can be found at:
http://www.cmo.com/channels/b2b-marketers-boost-spending-social-media-digital?cmpid=NR53

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