Alinean Adds Six New B2B Customers

Leading Value-Based Sales and Marketing Tool Provider Continues Record Growth in Q2 2010

Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today announced the addition of six new customers in the second quarter of 2010, expanding its marquee list of leading B2B vendors. Alinean has been selected to develop and power value-based sales and marketing tool campaigns for: Autodesk, Avanade, BMC Software, MessageSystems, Trend Micro, and Viewpointe.

“Successful reps know that establishing credibility and providing value to a prospect or customer throughout the buying cycle is the difference between closing the deal and losing it,” wrote SiriusDecisions, a leading source of business to business (B2B) sales and marketing best-practice research and data. “Alinean’s customer-specific benchmarks, company comparisons, executive assessments, benefit and cost analyses can significantly upgrade the quality of demand creation and sales enablement interactions throughout the buying process.”

“Even though the global economy is showing signs of recovery, Frugalnomics continues as B2B buyers demand quantifiable proof of bottom-line impact and best value from every investment,” says Tom Pisello, Chairman and Founder of Alinean. “Leading B2B solutions recognize this shift in buyer sentiment and are migrating from solution to value selling and marketing with Alinean-developed assessment, ROI and TCO demand-generation and sales enablement tools.”

These new customer campaigns include Alinean-powered self-service interactive web tools used early in the buying process – to help diagnose and assess customer issues and quantify the benefits of proposed solutions. Several of these new Alinean-powered tools will also be used later in the sales cycle, to prove the return on investment (ROI) and quantify the total cost of ownership (TCO) advantage/superior value versus competitive offerings.

These new customers add to Alinean’s ever-growing list of over 70 leading B2B vendors. Combined with being named as the standardization choice at several of these major B2B accounts, these latest new 2010 account additions widen Alinean’s lead and affirm its position as the industry-standard value-based sales and marketing tool platform provider.


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