SiriusDecisions profiles value of Alinean and it's sales / marketing tool offerings
"Successful reps know that establishing credibility and providing value to a prospect or customer throughout the buying cycle is the difference between closing the deal and losing it. They must ask the right questions,gather data and coherently identify need in the context of an opportunity, then be equipped with the proper tools as the opportunity progresses."
"Alinean’s customer-specific benchmarks, company comparisons,executive assessments, benefit and cost analyses can significantly upgrade the quality of demand creation and sales enablement interactions throughout the buying process, allowing prospects to drive at the beginning through simpler, self-service tools and sales to provide greater depth as the buying process proceeds. When these tools are used in a consistent, process-based manner, they become even more valuable."
Read the rest of the Alinean profile at: http://www.alinean.com/Resources/Alinean2010Profile_SiriusDecisions.pdf