Wednesday, June 16, 2010

B2B online marketing continues ascent despite tough economy

Rapid 12% annual growth led by Social Media, Lead-Gen Micro-Sites and Online Marketing Services

B2B online marketing continues to grow, with research firm AMR predicting an annual compound growth rate of 12% into 2013. With estimated spending of $3 billion annually in 2009, at this growth rate, B2B online marketing spending approaches $5 billion annually at the end of 2013.

The areas with the highest annual growth rate, not surprisingly, are social media spending (21% annually), followed by lead generation websites / micro-sites (17%), and online marketing services (15%).

A summary of the report can be viewed at:
http://www.marketingcharts.com/direct/b2b-online-marketing-holds-strong-growth-potential-11862/amr-intl-b2b-online-mktg-forecast-feb-2010jpg/

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