B2B online marketing continues ascent despite tough economy
B2B online marketing continues to grow, with research firm AMR predicting an annual compound growth rate of 12% into 2013. With estimated spending of $3 billion annually in 2009, at this growth rate, B2B online marketing spending approaches $5 billion annually at the end of 2013.
The areas with the highest annual growth rate, not surprisingly, are social media spending (21% annually), followed by lead generation websites / micro-sites (17%), and online marketing services (15%).
A summary of the report can be viewed at: