Overcoming the fear of Value

In this blog post by Thomas Sant, he discusses why many of us fear inclusion of value propositions in proposals, and moreover, quantifying value.

As more business leaders require business value quantification to consider your project a priority, and moreover, to gain approval, overcoming this fear is more important than ever:

http://messagesthatmatter.blogspot.com/2010/04/overcoming-fear-of-value.html

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