Gartner: Nearly half of IT, telecom companies plan to boost marketing spending
The report was based on an online survey of 206 global high-tech and telecommunications providers conducted in December.
Forty-one percent of executives surveyed said they would keep marketing budgets flat this year, while only 15% said they plan to decrease them.
Among those companies planning marketing budget increases this year, 30% expect to boost budgets between 1% and 15%, and 13% of respondents plan budget increases of between 16% and 30%.
See the B2B Magazine summary here:http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100422/FREE/100429965/1001