Alinean Announces Migration of Sales & Marketing Tool Platform with Microsoft Developer Tools
This new Microsoft-based toolset will help enable B2B vendors to develop new sales tool campaigns more quickly, converting existing spreadsheet-based tools to rich internet applications with no application programming, and standardize and centralize their value-based demand generation and sales enablement programs for better efficiency and lower costs.
The Alinean platform is used by leading B2B solution providers to create and deliver Web-based interactive Demand Gen and Sales Tool applications such as Executive Assessments, Return on Investment (ROI) Calculators, and Total Cost of Ownership (TCO) Comparison Tools.
Launching anew in May 2010, the migration from a legacy Java and Open Source development platform to the more powerful and flexible Microsoft solution stack is designed to:
•Increase agility – decreasing time to market for innovative features from months to weeks with the .NET Framework
•Improve User Experience – improve the usability of the tools, and more easily add key graphical, animation, and navigation features with new Silverlight user interface.
•Improve usage tracking and reporting – using Microsoft SharePoint to more easily manage campaigns, manage user identity and access management, and develop and deliver compelling usage reports
•Improve scalability and performance – supporting dramatic increases in number of customers supported number of concurrent users, and worldwide delivery with Windows Azure.
•Support both online and offline execution of the toolset
•Reduce TCO for growth, administration, support and maintenance
"Leading B2B solution providers rely on Alinean to develop and deliver value-based demand-gen campaigns and sales enablement programs," said Tom Pisello, CEO of Alinean. "By collaborating with Microsoft's integrated development environment and technology, we will be able to deliver these solutions to market faster, with more usability, performance and scalability at a lower cost than our legacy Java framework."
The press release can be found at: