Marketing Leaders indicate Sales Enablement Tools as key for 2010 Success
Although advertising still commands the largest share of the budget at 21%,
> Marketing support and sales tools consumes 18% of overall spending, and is expected to gain substantially in spending, with over 40% indicating a significant rise in sales tool investments in 2010
> Digital marketing investments, including corporate web sites, are only 13% of total spending today, but are expected to gain substantially with over 85% expecting significant investment increases in on-line interactive marketing.
The go forward advice from IDC?
> “Bundle” your new budget requests with budget savings to show frugal focus and fiscal responsibility
> Do not lose control over the “Three Pillars” of Marketing
> Create new Sales Enablement Tools
> “Go Digital” with strong corporate-led digital marketing operations.
The full report can be found at:
A synposis PPT can be found at: