B2B spending on interactive marketing will double by 2014

According to a report released Thursday by Forrester Research, B2B interactive spending is expected to double by 2014, reaching an anticipated $4.8B,from 2009's
$2.3B total.

According to Forrester’s Michael Greene in the report, B-to-b marketers “have begun to clamp down on expensive offline tactics and are instead turning to measurable, ROI-driven online channels.”

Reference: http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100304/FREE/100309947/1078/rss01&rssfeed=rss01#seenit


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