Friday, May 22, 2009

IT Spending Slows Further into 2009, making sales environment tougher

Forrester has recently adjusted estimates on IT sales growth, and the latest predictions point to a steeper than initially predicted decline of -3.1% in 2009. This environment is expected to make IT sales more difficult than ever according to Selling Power. How to fight back? Says Forrester vice president Andrew Bartels, "Vendors should get prepared by investing in research and development and focus on building the proof points, case studies, and success stories about how their technology solutions have helped businesses."

"http://www.sellingpower.com/html_newsletter/article.asp?NLid=8&Layout_ID=896&ARTid=3981&nDate=May+20%2C+2009