Tuesday, November 17, 2009

Nearly 40% of Marketers Plan on Budget Increase in 2010

According to BtoB's "2010 Outlook: Marketing Priorities and Plans" survey of 376 b-to-b marketers, almost 40% say they plan to boost their marketing budgets in 2010 , and only 13% plan on cuts. This, compared to 57% who said they were cutting their budgets in 2009.

Of most importance ito marketers is generating revenue, and participants see lead capture as thier number one initiative according to the survey, particularly increases in on-line spending.

BtoB's survey found that within online marketing, the top areas that will see spending increases include Web site development (70.7% plan increases), e-mail marketing (68.6%), search marketing (62.3%), social media (60.3%), video (50.7%) and webcasts (46.0%).


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