Prove business value, or lose the sale

In this challenging economy, 44% of organizations plan to reduce projects selectively based on potential / expected contribution to business value.
As a solutions provider, you have to prove superior contribution to business value, or your project will be on the chopping block.

Even though the economy is challenged, decision makers are not just interested in cutting costs. How do customers measure the value of their investments:
31% - Improved Customer Service
24% - Reduced Costs
18% - New or improved products and services
15% - Improved business intelligence / knowledge
8% - Increased security / risk reduction
ISACA ( Value of IT 2009 study


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