How to Keep Your Interactive Marketing on Track

Many are looking for ways to make thier Interactive Marketing programs more successful and provide higher ROI.

According to Gary Stein, VP of strategy for Ammo Marketing, in a ClickZ article: "If you want to be successful online, you must take advantage of the fact that you are marketing on a medium that people see as a tool, and they anticipate getting value out of……you must provide something worthwhile, because, simply, people want to use the Internet, not simply view it."

On-line ROI/TCO calculators and assessment tools are a great way to meet these goals - making on-line white papers and savings / value research come to life.

See the full Stein article here: http://www.clickz.com/3634599
Review some great interactive campaigns using these interactive sales tools at: http://www.alinean.com/BVS.asp

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