How to Keep Your Interactive Marketing on Track
According to Gary Stein, VP of strategy for Ammo Marketing, in a ClickZ article: "If you want to be successful online, you must take advantage of the fact that you are marketing on a medium that people see as a tool, and they anticipate getting value out of……you must provide something worthwhile, because, simply, people want to use the Internet, not simply view it."
On-line ROI/TCO calculators and assessment tools are a great way to meet these goals - making on-line white papers and savings / value research come to life.
See the full Stein article here: http://www.clickz.com/3634599
Review some great interactive campaigns using these interactive sales tools at: http://www.alinean.com/BVS.asp