Microsoft launches Green IT marketing campaign powered by Alinean’s research and ROI Calculators.

Saving money is top of mind for most IT executives. One way to save money, and save the environment at the same time is implementing a Green IT strategy and savings programs.

Microsoft turned to my company Alinean to calculate the value that its Green IT best practices could deliver for customers and present these finding in dynamic tools in a “GreenIT is good for the bottom line” campaign. Alinean researched the impact these practices could have on helping IT executives meet budget cutting goals, and driving environmental sustainability initiatives.

Quantifying the typical value of server consolidation using Microsoft Windows Server 2008 and Hyper-V, an average of $512 USD per server per year can be saved for each server that is consolidated. For every 100 servers removed via consolidation, this represents over 2000 metric tons of carbon emissions avoidance each year, equivalent to taking 350 cars off the road, or planting over 1,000 trees.

In a typical client computing environment, organization’s spend over $76 USD per year to power their desktop PCs. With Microsoft Vista’s power management features, typical organizations have been proven to save an average of $21 per PC per year. For a typical 1,000 desktop environment, this is equivalent to reducing carbon emissions by over 150 tons, removing almost 30 automobiles from the road, saving 17 home power loads, or planting 380 trees.

Access to the marketing campaign can be found at:

Direct access to the tools (registration is not required, takes 5 minutes to see results):


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