A Q&A with me on latest IT sales and marketing metrics, trends and best practices
Is 2006 shaping up to be a good year for IT spending growth?
The latest survey results were just released by IDC, and it looks like there is some cause for celebration. Worldwide annual growth in global IT spending is expected to be 6.3% in 2006, with annual growth in software sales leading the way at 7.0%. Annual growth in hardware sales and services are less, but still healthy at 6.0%.
Compared to 2002 where growth was a dismal -31% for system vendors and -18% for service providers, these are happy days. But these growth figures are still a far cry from the pre-bubble burst years of 1999 through 2001, where double digit growth was the norm.
Do the latest increases in IT spending mean good things for IT Sales and Marketing executives?
Indeed, the growth presents some great opportunities for the savvy IT solution provider. Our partner IDC's CMO Ad…